App-Stats
App-Stats is an app store analytics platform that surfaces competitive insights to help you acquire and retain users.
YouTube Video
Project Description
Product Summary
App-Stats is an all encompassing mobile application data analysis tool for personalized insights into competitors.
For the MVP, we are providing data from both Google Play and Apple’s App Store. Post-launch, we believe this product can easily be applied to other storefront applications in any digital industry, such as Steam for PC gaming.
Functionality
App-Stats provides analytics to help customers assess app store data through the following:
- Opportunity Map: visual map of problems/features vs competitor density. Helps identify opportunities in the market.
- Competitor Discovery: surface competitors filling a similar need from anywhere in the app stores, not just from your category or using your keywords.
- Feature Gap Analysis: a spreadsheet or document with findings from #1, grouped by competitor instead of opportunity (so you can compare your list of features to specific competitors).
All of this heavily depended upon indexing and scraping publicly available app store details pages in the Google Play Store for Android and Apple App Store for iOS sitemaps, and using several LLM workflows with OpenAI APIs and vector-based embedding k-nearest neighbor search utilizing the neighbor gem for Ruby on Rails and a PostgreSQL database. We have successfully indexed over 12,000 apps so far, including feature discovery and competitive analysis.
Design & UX:
App-Stats is designed as a mobile responsive web application, alongside a native mobile companion application for key metric monitoring.
App-Stats Catpanion is a lightweight mobile app that provides quick access to feature discovery and review data.
Feasibility:
App-Stats appeals to the following users:
- As an agency (our primary ICP), not only can you track these same insights for any application you have helped build, but you can discover potential areas for new business by identifying applications that fall within your ICP.
- As an app owner, you can track how well your app is performing, get core insight into potential competitors, and discover opportunities for your product.
- As a venture capital or private equity firm, you can identify opportunities for investment and acquisition, and also vet the competitive landscape for current and future ventures.
After interviewing 4 local agencies (3 development, 1 marketing), we identified that this product would help them and their clients. All 4 agency owners have committed to pay for this product when released.
Team Execution:
Using Cline with Claude and Claude Code, our team successfully built our MVP product on web and mobile. Each team member was actively and highly involved in many different aspects of this product.
Prior Work
- Product ideation and high-level feature planning (priorities, stretch goals) was performed ahead of time so that client interviews could be conducted.
- Four local agencies were interviewed for pain point discovery and idea validation to validate the product prior to the start of the hackathon. All four agencies committed to purchasing a subscription at launch.
- Our project started from a template base app repository that we use on every new project at Twin Sun. This offers basic user management, Stripe integration, and an administrative dashboard, similar to open-source starter app templates you can find on GitHub.
- General design, logo, and branding were decided on before the hackathon.
- No code was written for the project prior to the start of the hackathon.